MARKETING AND SELLING; TWO DIFFERENT THINGS

By nature I am a great marketer. By nature I don't like hand to hand sales. By nature I'd rather write but we all must do things in our writing lives that make us uncomfortable.

Selling my novels to my friends and family is easy. Well everyone knows that, right? You tell them you wrote a book, invite them for free food and giveaways and they will buy a book. (Most of the times)

It's those times when I have to set up a table, talk my way into a bookstore or sell to total strangers that I am uncomfortable with.

By nature I'm a very shy person. Yes, I'm shy. However when it comes times to sell my novels to the masses; I become even more shy. I feel like people will judge me. And actually they do. Imagine the 'slick' comments I get with my name. Yes people; for the hundredth time; It IS MY LEGAL NAME. Although it does make a great stripper name and if I was more ambitious I'd be selling my novel at the local 'gentleman's club". But I'm not that ambitious...yet.

So on the occasions that I get to stand in front of strangers, I try to smile and not look so uncomfortable.

I am a "social butterfly" and can post to Twitter, Facebook and other social media outlets 50-60 times a day. Not a problem but that is just marketing. When it comes to selling...now that's a different story.

I'm lucky that my 'brand' has continued to carry me through these such days.

My shoes are FIERCE! and when people see me standing for four or five hours in six inch heels or see the stiletto perched onto of my book display; it always brings them to the 'yard' I mean, table.

So matter how uncomfortable I am, I can always smile when someone asks. "How do you do it all day?" "I used to wear those heels in my younger days". "Your feet don't hurt?"

I smile and answer them and then it happens, the put me in my comfort zone by asking me to tell them all about my book. Let the selling begin!

And THAT my friends is the difference between marketing and selling. Marketing happens whenever someone asks about your novel. Marketing happens when you post on social media. Marketing happens when you print up materials to hand out.

Selling happens when you step out into the world; let people see your brand, your novels and yourself. Selling happens when people ask you; What, Where, When, How and Why? Selling happens when you least expect it.

Step out of your comfort zone and step into the magnificent world of an author. I promise you the feelings of euphoria takes over and you will be on cloud nine!

Give the gift of books

I thought it would be great for you to see what I plan on giving for the holidays.

Take a look at what +We B Swangin' Show hostess +B Swangin Webster will be giving for the holidays.

Merry Christmas everyone!
Christmas Gift Ideas

CONFESSIONS OF A CHEATER

A few months ago I wrote about cheating.

I was caught cheating and although I wasn’t proud of it, I admitted it and promised not to do it again.

Well, I am here again, admitting to cheating

Now stop giving me those looks, I’m not cheating on my significant other but with someone just as important to me.

I have been cheating on my KINDLE, again. 
Gasp! Clutch your pearls (if you are wearing any) and hold onto your hat!

My KINDLE has been replaced with…(ok, I’m taking a deep breath) Wait! Don’t rush me! I am cheating on my KINDLE with…with…an…I Pad!

There I said it! Are you happy now? The dirty little secret is out. I never wanted to be one of Those people but I find myself grabbing for Ivy the I Pad all the time. She is there in the middle of the night, beeping, chirping and glowing whenever someone posts to my Facebook or Twitter pages. 

Her rotating screen keeps me mesmerized and sometimes has me confused as I hold her upside down trying to figure out where that darn home button is! However most of the time Ivy the I Pad is entertaining me. Sure I don't know where everything is nor do I have any idea what the hell AirDrop is but I am learning. I have even learned how to do Face Time. Man that has been the best thing ever! I don't have to log into my computer all I have to do is remember the phone number or push the contacts button. Yes, Ivy has taken the place of the KINDLE but only for those things.

Kay the Kindle still reads to me every day; although not as much. I will always keep Kay the Kindle around because she holds my true love. Books (ok, I didn't say that out loud) 

Don't give me that look Mister! Buster the Book is still a little salty but I bought him some new friends to entertain him but for now, back to Ivy the I Pad

I AM EVERYWHERE YOU SHOULD BE

Where are you?

That is what I find myself asking whenever I am at an event and I am the only author there. I have been to wine tasting, grand openings, dinners, networking events and at least 6 out of the last 10 times, I was the ONLY author in attendance.

Why aren't I seeing more authors? You must know that this is the way that you make connections. This is the way that you get new readers, this is the way that you meet some people that can help you along in your journey.

Why aren't I see more authors at event's given BY authors? These are also the events that you need to be at. Supporting another author is also a way to make more connections to readers that might not know the genre that you write or maybe they may be the leader of a book club and want more local authors to come and chat with their members.

Why aren't I see more of you at these types of events? Why aren't I seeing more authors at event's like +MaliceDomesticConference or +LoveIsMurder or +Thrillerfest or +MDC3. These are all conferences or conventions that gather lots of readers and very few authors.

So again, Why aren't I seeing more of you at these events?

Marketing and Branding...two different things

A lot of people ask me, why do you always say that marketing and branding are two different things?

That's because they are. Marketing is what you do to get your novel, product or name out in the public eye. Branding is when you are in the public eye and people recognize your novel, product or name by the 'symbol' that you have associated it with.

I am sure that whenever you see an I Pad, you see an APPLE and that APPLE is their brand. When you see Under Armour you see the double U intertwined to look like a U and an A...that symbol is their brand.

For me, whenever people see B.S.W..they think B. Swangin Webster. and that is my brand. Those initials are something that I purposefully wanted to everyone to see whenever I am around. Everything I do, has B. S or W on it. That is why when I tell people start marketing yourself six months BEFORE your novel hits, and make sure that you know what BRAND you want people to remember because when you book comes out, you want that BRAND to be the first thing they see and remember...oh, that (insert your name here:__)

I'm all over social media and when you type in B. Swangin; you will immediately see me...yippee! So my branding is working and my marketing efforts are paying off.

So, tell me what BRAND are you creating to make sure that you stand out among all of the authors dropping books this month and have you started MARKETING yet?