NEW YEAR NEW YOU

As an author you constantly have to stay relevant to your authors.

Are you?

What do I mean by that.

Now is the time for you to begin thinking about re-branding yourself. 

Think about your cover photo. The one you took five years ago and have never updated it since.

Think about your bio. The one you wrote five years ago and still use today.

Are you saying that you haven't changed at all? Are you saying that your bio is still accurate and that the photo on your website or book jacket is still you? 

I know that I have changed a lot in five years. I have more grand children. I have gained a little more weight and my appearance has changed. 

I am constantly trying to re-brand or update myself.

Every author should do that. 

EVERY YEAR.

I met an author who said we had met before. Ok, I took her word for it but I didn't recognize her. I go home, pull our her book and holy smokes. She was correct. We had met; even took a lot of selfies together but she looked nothing like I remembered her. I checked her website and the woman that I met was still there. The woman I met in person was not her.

Would her fans recognize her now? She hadn't gained weight. Instead she had lost it and all of her features were different. Why didn't she update her website? Why didn't she let her fans know of her new look.

I think many of us put up our website, FB page or Twitter feed and forget about it. Sure we change the content but we don't update the most important part. We need to update ourselves. We need to change that picture as often as we change the content.

What do you think? Do you still look exactly like you did at that first book signing you did. Do you still have the picture of yourself five years ago on your website. 

Why not take the time this month to update all of your pictures and bios. 

I know I am.

Keep writing because I am.